A food and drink copywriter on how AI destroyed his industry – and why he learned to love it. Specialist copy that actually tastes of something.
Read More
What makes UK wine shoppers choose one bottle over another? Insights from a copywriter who led an in-depth consumer psychology research project for M&S.
Read More
Why AI can't write good food copy – and what a chef-turned-copywriter understands about flavour, technique and authenticity that algorithms never will.
Read More