Food Copywriter With Impeccable Taste

There's a lot of food copy out there. Unfortunately, most of it sounds the same. ‘Artisan’, ‘premium’, ‘carefully made’… words worn so thin through overuse you can almost see through them.

I write differently, because I work differently.

I'm Will, a Bristol-based food and drink copywriter with 20+ years' experience and a background as a trained chef. I've written packaging, brand voice, websites and campaigns for M&S, Sainsbury's, The Newt in Somerset, Westcombe Dairy, and plenty of others.

What I Write

Packaging and back labels. Brand voice and tone of voice guides. Website copy. Marketing emails and campaigns. Tasting notes and product descriptions. Menu and hospitality copy.

Why It’s Different

I trained as a chef before becoming a copywriter. I know why fat carries flavour, what properly aged cheese tastes like, and the difference between a tasting note that makes you thirsty and one that makes you reach for the price tag. That knowledge is in every word I write.

Sure AI can scrape together food copy quickly and cheaply, it just can't taste anything. If you want words that understand your product from the inside out, let's talk.