Words That Wet the Whistle

From Bristol’s Wine, Beer & Spirits Copywriter

Most drinks copy reads the same. “Notes of blackcurrant and spice.” “Crisp and refreshing.” “A hoppy thirst-quencher.” “Crafted with passion.” Words that fill space without doing any of the actual selling.

I write differently, because I've worked on the bottle shop floor.

The View From The Vines

I'm Will, a Bristol-based drinks and food copywriter with a trained chef's palate and years in the drinks trade. I've written bottle labels, tasting notes, brand voice, websites and marketing campaigns – for M&S, Pol Roger Portfolio, Firstleaf, Kerr Cellars, Roger Harris Wines, Luscombe and The Newt in Somerset.

What I Write

• Wine, beer and spirits label copy that actually gets read

• Tasting notes that create desire, not just fill space

• Website and e-commerce copy for drinks brands and merchants

• Email campaigns and newsletters for retailers and subscriptions

• Brand voice and tone of voice – from scratch to a refresh

• Naming for new products, ranges and rebrands

Of course AI can write you tasting notes in seconds, but can it tell you why a bottle actually gets picked up? If you want drinks copy that understands the shelf as well as the pour, let's talk.